List of 200+ marketing objective type or multiple choice (MCQ) question and answers! Managing Mass Communications - MCQs with answers - Part 4, Managing Mass Communications - MCQs with answers - Part 3, Managing Mass Communications - MCQs with answers - Part 2. [14], Q6) Explain in detail the necessity of maintaining good ‘Government Relations’, ‘Media Relations’ and ‘Community Relations’. Q4) What is sales promotion? Q5) What is the advertising budget? [10], Q3) Assume that you have been appointed as Manager for a Multinational Firm entering Indian markets with its brand of “Packaged Salted Waters”. PPTX, PDF, TXT or read online from Scribd, 100% found this document useful (3 votes), 100% found this document useful, Mark this document as useful, 0% found this document not useful, Mark this document as not useful, Save Integrated Marketing Communication- Quiz For Later. Enlist various sponsors of this event and elaborate different promotional techniques used by them during the event. [6], b) Explain the classification of ‘Advertising’ with supporting examples. All Rights Reserved. [14], Q4) “Advertising adds to the cost of the product, which means an additional burden on the customer”. Q4) Elaborate various pre-testing & post-testing techniques used for evaluation of Advertising copy. Integrated Marketing Communications, MBA. Discuss the process of integrated marketing communications in detail. Support your answer with relevant examples. chapter 13 integrated marketing communications: advertising, sales promotion, and public relations multiple choice questions another name for marketing [14], Q5) Explain the role played by Public Relations (PR) along with types of PR. These papers are mainly useful for MBA, MMS, MBS students mainly but can be used by BBA, PGDBM, PGDM, MMM students. [8], Q2) a) Explain the role played by ‘Direct Marketing’ in the Communication Mix. In reality marketing communications planning activities occur: The Submit Answers for Grading feature requires scripting to function. Discover everything Scribd has to offer, including books and audiobooks from major publishers. Managing Retailing, Wholesaling, And Logistics - MCQs with a... Marketing Management - Connecting With Customers - MCQs, Marketing Management - Understanding and Capturing Market Insights - MCQs, HR - Industrial Relations - MCQs with answers. These are Integrated Marketing Communications Model Question Papers of previous years. Q5) Define sales promotion. Quiz for the Integrated marketing communication which has quiz in three rounds covering the questions regarding the marketing subjects. © Copyright 2016. These papers are mainly useful for MBA, MMS, MBS students mainly but can be used by BBA, PGDBM, PGDM, MMM students. [4], b) Elaborate on various methods of ‘Direct Marketing’. Make necessary assumptions. No better way to learn than practice, take Vskills Integrated Marketing Test with hundreds of MCQ to boost your online profile. Discuss various appropriation methods used for an advertising budget. We’ve referred to previous years question papers available at Savitribai Phule Pune University (SPPU) website for these model question papers. Explain different opportunities and challenges in event management. Hope these sample question papers will help you understand the pattern of the paper and to prepare better answers for exams. Following are the model Question papers of Integrated Marketing Communications (IMC). Q2) Discuss the organizational structure of an advertising agency. Designing and Managing Integrated Marketing Communications - MCQs with answers - Part 1 Marketing Communications, Brand Equity and Sales 1. Q3) Develop a media plan for a company to promote its broadband service in the Indian market. 1) Define IMC. This article will also help you to crack various competitive examinations. Q1) a) Define ‘Advertising’ and explain the objectives of ‘Advertising’. Integrated agencies are the best bet for clients wishing to adopt fully integrated marketing communications. Practice for free Now! Also, explain various services provided by advertising agencies to their clients. _____ can be defined as the way by which organizations attempt to inform, convince and remind customers indirectly or … Q3) Develop a detailed ‘Advertising Plan’ for a company who wish to launch a new range of biscuits in their existing brand. Marketing Management - Delivering & Communicating Value - MCQs, Managing Mass Communications - MCQs with answers - Part 5, Managing Mass Communications- MCQs with answers - Part 1. Hope these sample question papers will help you understand the pattern of the paper and to prepare better answers for exams. Explain the different services provided by advertising agencies. Q6) What is event management? These are Integrated Marketing Communications Model Question Papers of previous years. Q2) Discuss the factors influencing selection of an advertising agency. Design an ‘IMC Programme’ for this firm in the capacity of Marketing Manager Justify your answer appropriately. Find more question papers here, For list of IMC Reference Books: Click Here, MIS Question Bank (Management Information Systems), Marketing Management Question Papers Pune University, Integrated Marketing Communications Model Question Papers, Organizational Behaviour & Principles & Practices of Management Question Papers, Managerial Economics Question Papers For Students, 13 Legal Aspects of Business Question Papers, 81 Digital Marketing Topics For Presentation, 100+ Indian Economy Topics For Presentation (Updated 2020), Supply Chain Management MCQ Questions and Answers, Marketing MCQs with Answers & Explanation, Subject Name: Integrated Marketing Communication, Subject code and name: (304 A): Integrated Marketing Communications, [3675]-309 M.B.A. (304-A): INTEGRATED MARKETING COMMUNICATIONS.

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